- Analyzed large volume of conversations about guns
- Mapped attitudes toward guns and gun safety over time
- Identified the majority of mainstream Americans who believe in both gun rights and gun safety
- Identified the messages that most resonated with this audience
- Determined the most influential, shared, viral content (messages, videos, memes, articles, etc.)
- Published the highest performing content on this site every day on what Americans really believe
The voices are meant to be diverse: different places, opinions, and socio economics. These are their stories, not ours. We hope that you see yourself in their stories, and choose to act your conscience.