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How It Works

Main Street One analyzed and scored more than 815 million tweets, posts, and comments online from 2012 to 2018 through sophisticated computer algorithms using a technique called natural language processing.

  • Analyzed large volume of conversations about guns
  • Mapped attitudes toward guns and gun safety over time
  • Identified the majority of mainstream Americans who believe in both gun rights and gun safety
  • Identified the messages that most resonated with this audience
  • Determined the most influential, shared, viral content (messages, videos, memes, articles, etc.)
  • Published the highest performing content on this site every day on what Americans really believe

The voices are meant to be diverse: different places, opinions, and socio economics. These are their stories, not ours. We hope that you see yourself in their stories, and choose to act your conscience.